Figma Scroll Story
A scroll story developed inside of Figma, a design software, allowed me to expand on my social media carousel story included in this portfolio. With the use of AI generated content and my knowledge in literary and graphic hierarchy and color cohesiveness, I was able to create a longer storyline for something that seems so simple. I did this by adding an article expanding on the art of accessorizing, an infographic that allows you to find your ring-size using at home objects, and interactive elements to keep the view engaged and inspired.
Social Media Carousel Story
Created using Adobe Express, this social media story was a way for me to showcase my skills learned as a graphic designer. The purpose of this project was to create a collection of slides similar to a carousel that bring you through different graphics, information and emotions along the way. For this specific carousel I chose to create a guide to accessorizing with rings and how to create the perfect ring stack to elevate your looks.
Case Study - Kamala Harris Vogue Crisis
This piece is just a small insight into the case study I was asked to produce as an ongoing semester assignment. With an organization of my choice, in this instance Vogue, I conducted research and analyzed different initiatives and techniques Vogue applied to their content in order to best optimize their presence on social media and impact on consumers. In this case study, I focus on a certain crisis Vogue faced and how they chose to handle speaking out to the public. This piece allowed me to apply my knowledge of crisis communication and campaign management to give feedback on Vogues crisis procedure.
Email Pitch
Show casing my experience in PR writing, this email pitch provides a glimpse into my skills as a PR writer and the techniques I have learned when writing an email pitch to reporters and influencers.
Vogue DEIA Analysis
A presentation and analysis on Vogue's DEIA initiatives, mission statement and efforts in the media.
News Release
Showcasing my knowledge on press releases, this piece encompasses my knowledge on the different forms of PR writing and how to properly optimize information that best caters to the audience, tone and specific PR writing structure.
Industry Paper
This piece is written as a reflection from an interview with the CEO of Elevate Communications, Keith Gainsboro. This piece touches on Keith's life, his company, and the evolution of public relations.