This piece is just a small insight into the case study I was asked to produce as an ongoing semester assignment. With an organization of my choice, in this instance Vogue, I conducted research and analyzed different initiatives and techniques Vogue applied to their content in order to best optimize their presence on social media and impact on consumers. In this case study, I focus on a certain crisis Vogue faced and how they chose to handle speaking out to the public. This piece allowed me to apply my knowledge of crisis communication and campaign management to give feedback on Vogues crisis procedure.
