Presented at the S.I. Newhouse Impact Symposium for students, faculty, and peers, this case study is an evaluation of the HARRIS-WALZ 2024 presidential campaign using the ROSTIR case study model. The application of the ROSTIR case study model combined with deep research using the Gemini "Deep Research" tool, we evaluated the campaign’s strategy, execution, successes, and challenges and provided recommendations based on our understanding of the campaign and studies in campaign development.
